A few thoughts on gussets

The next time you are considering a new folder for your marketing materials, please please please, don't stint on the little bit of extra cost and make sure the flap has a gusset.

I've lost count of the number of times that clients have gone for the 'flat' fold option, believing that they will never need anything more. Then just  few months later, I get a call claiming that the folders are no good because they can't get all the stuff into them.

So please, think long and hard about this vitally important issue and make sure you choose the option with a gusset!