The right web content keeps your customers reading...
Most web companies will tell you that when spending money on new websites, most clients will want to save money on professional copywriting, preferring instead to gather the content together themselves. When money is tight, it's natural to want to save where possible. But doing your own web text may not be the right place to cut back.
Just get it done!
In my experience, when people want to do their own web copy, it almost always means the new website will be delayed and take forever to go live. If you get someone like me involved, you can be sure it will get done and help you get your new site finished much quicker.
Good web copy sells
Good web content helps your site work its way up the search engine rankings, communicates the right message and most importantly, it sells!
Your website is also a place where you have the opportunity to let your company's personality and values show through. I can can help you:
- Make your website easy to read
- Focus key messages and speak directly to your target audience(s)
- Give your company a 'personality'
- Provide your customers with interesting and informative content
- And above all, help you sell!
The unofficial rules for web content...
Web content should be clear, concise and focused on providing the reader with the information they want.
The unofficial rules are:
- Keep text short, sharp and to the point
- Keep it simple, so readers can 'scan read' down the page
- Be careful about using links in body text
- Make paragraphs 'chunky' - stick to one key point or message per paragraph
- Reduce cognitive burdens - don't overload the reader with too much choice at once
- Make menus meaningful
It doesn't have to be ruinously expensive
Obviously every web content project is different, but as a general guide, my rates average out at around £65.00 per page. If you are spending several thousand pounds on a new site, good copy could cost just a couple of hundred (depending on the situation etc.).
So get in touch on: 01539 621639/07703 231598 or email me at: jackie@brightsparkmarketing.com