Practical Workshops

Here's a description of courses I currently offer...


Create Social Media Content

Full day workshop

Tons of great ideas for all your social media and digital marketing activities.

You've done the social media courses. Your Twitter, Facebook, Linked-in and Google+ accounts are all set up and you're blog is ready to roll. But what happens now?

How do you create engaging articles and posts that will interest your audience?

 I will show how to find great ideas for content and how to get it all organised.

Bring a notebook and lots of paper (or your laptop), because you'll be getting the chance to try out some writing techniques during the day.

This is a fun session that will get your creative juices flowing.


Copywriting with ‘oomph’

Full day workshop

Get your business writing bursting with personality!

My copy workshops will teach you some simple professional techniques that will improve your business writing forever, including:

  • How to make every word count.
  • Great headline techniques.
  • How to cut out the waffle and say what you mean.
  • Writing for the web.
  • Finding your voice… so you can really connect with your audiences.
  • Tools that can make copywriting easier and less stressful.

With a bit of flair and practice, anyone who can write a simple sentence can improve their copywriting techniques forever.

Business storytelling

Full day workshop

Use the power of storytelling to communicate your messages.

Business Storytelling will transform your business marketing and communications forever.  65% of the time we are speaking informally, we're talking about who did what, to whom.  Regardless of your age, culture, or nationality, we're all primed from childhood to be receptive to stories.

Good stories have the power to change, influence and persuade.

Done well, they can revolutionise your business communications. It's so insanely simple, you'll wonder why you've never done it before.


With plenty of examples, this is a practical workshop, so bring pads, paper (or your laptop), and have a go at shaping some stories for your business.

 


Making the most from Digital Marketing

Full day workshop

Extend your reach with digital marketing techniques.

This one day session gives you a whistle stop tour around the world of digital media. It offers ideas on how you can create your own digital media strategy.

You will learn:

  • The importance of integrating online and offline communications.
  • How to plan a digital campaign
  • How to build on the digital assets you have
  • How to incorporate Twitter, Facebook, Linked in and Google plus into your marketing plan
  • Some basics of SEO
  • Some basics of analytics
  • The value of blogging

Practical social media workshops

These half day workshops can be combined any way you like to make a full day.


Instagram

Instagram has a clear focus on visual storytelling and provides businesses with a great opportunity to connect with customers through photography, graphics and video.

You will learn how to:

  • Post photos, graphics and videos to Instagram.
  • Add descriptive tags, captions, and location information.

The course also offers insights on how to build a community of followers, and how to interact with potential customers.

Twitter for Business

This course is a practical look at using Twitter as part of your marketing.

  • Looking at Twitter compared to other social media accounts.
  • The importance of Twitter to business and organisations.
  • How to attract quality Twitter followers.
  • Managing your Twitter profile.
  • Hashtags, trends and how businesses in the UK use Twitter.
  • Tools such as Hootsuite, Buffer and Klout.
  • Fitting Twitter into your marketing and communication strategy.

  


Getting the most from Facebook

Facebook is a powerful marketing tool when used correctly. This course has been designed to give you the tools to utilise Facebook to your advantage.

Delegates will learn:

  • How Facebook compares to other Social Media sites and its many uses.
  • Why Facebook is important to business and how other businesses utilise Facebook.
  • How to attract 'likes' to your business page.
  • Etiquette and communication.
  • How to use Facebook’s ad’s and promotional tools.
  • How to plan a campaign.
  • How to analyse 'insights'.
  • How to maximise your profile.
  • How to use groups.

This course is perfect for both someone with some knowledge of Facebook and wants to improve productivity through it.

Pinterest

Pinterest has surpassed 10 million users, which is faster than any other stand-alone site in history. It outstrips the traffic of Google+, LinkedIn and YouTube combined, and it is now capable of driving more referral traffic than Twitter.

This half-day session explains the basis of Pinterest and dispels some of the myths that make many brands reluctant to use this powerful marketing tool.

It also provides crucial details on: 

  • Expanding Pinterest reach.
  • Understanding what to pin and how often.
  • Writing successful pin descriptions.
  • Engaging with influencers.
  • Creating board.
  • Participating in groups.

Call me today to talk some more about training for your team members. Tel: 01539 621639/07703 231598. Or click here to email.

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