Harrison Homes wanted a different approach to market a range of stunning, high specification new homes near Carlisle. Working with the fabulous graphic designer Diane Bainbridge, we came up with an approach that focused on 'community', 'local skilled craftsmen', and a neighbourhood where people still care.

The campaign included:

• Billboards
• Advertising
• Brochure including a set of different interchangeable inserts
• Website

The results were amazing. In just few short weeks, there was a real buzz around Carlisle about the special quality of these homes. Just 8 weeks into the campaign, over 60% of the homes were sold - despite the credit crunch!