A study in the Journal of Personality and Social Psychology showed that people misinterpret the meaning and tone of emails as much as 50 percent of the time. What's more, 90 percent of email recipients incorrectly believe they can interpret the tone of an email message.
I spent a lovely morning with one of my clients yesterday. We talked about her marketing, played around with ideas, updated the marketing activity plan, had a look at new ways of doing things, which of course created a mountain of work. So with that in mind, I thought it would be useful to think about some tips that will save time and make like a little bit easier.