Clichés are words or expressions that have lost their meaning over time. They are overused, and to a reader, they become empty ‘white noise’. The other problem is that they lack specificity and so your web or brochure text just becomes the same old gubbins that everyone else uses too.
If you’re thinking about giving your web text or other marketing materials a bit of a facelift, here’s a fabulously simple way of looking at everything you write to help you decide how to beef it up and give it some welly.
Market intelligence is vital if you want to be able to react quickly to consumer change in your market sector. Many massive brands have been caught out. Here are some small business market intelligence tips.
Some great package deals from just £20 to get an animated video for your website.
A study in the Journal of Personality and Social Psychology showed that people misinterpret the meaning and tone of emails as much as 50 percent of the time. What's more, 90 percent of email recipients incorrectly believe they can interpret the tone of an email message.
I spent a lovely morning with one of my clients yesterday. We talked about her marketing, played around with ideas, updated the marketing activity plan, had a look at new ways of doing things, which of course created a mountain of work. So with that in mind, I thought it would be useful to think about some tips that will save time and make like a little bit easier.