Marketing is not what it was. We're constantly under pressure to get more done. Back in the dark ages, we created an ad, sent stuff in the post or wrote a press release - we pushed it out, and then got on with our normal day jobs. But now, of course, it’s a totally different ball game. We need to continually keep our social media, blogs and heaven knows what else, continually fed - like throwing lumps of raw meat to a wild beast chained in the basement.
Pricing is a bit of an emotive issue isn’t it? Well, I’ve had a couple of weeks where I’ve been saying no a lot - but not in a negative way (hang in there). I’ve been saying no to offers of projects where the money was frankly, rubbish. How is this positive? It’s positive because I decided that enough was enough, and that my time, experience and knowledge were worth more.
As my posts have been a bit intermittent just lately, I thought I'd give you a nice 'Brucie Bonus' and open up access to my marketing resource library to you FREE of charge.
It's a collection of mini training webinars and online courses that I've created over the past year or so from my live workshop content. I've packaged it all up and put into this training portal for you to access, absolutely free.
If you’re thinking about giving your web text or other marketing materials a bit of a facelift, here’s a fabulously simple way of looking at everything you write to help you decide how to beef it up and give it some welly.
Market intelligence is vital if you want to be able to react quickly to consumer change in your market sector. Many massive brands have been caught out. Here are some small business market intelligence tips.
Some great package deals from just £20 to get an animated video for your website.
A study in the Journal of Personality and Social Psychology showed that people misinterpret the meaning and tone of emails as much as 50 percent of the time. What's more, 90 percent of email recipients incorrectly believe they can interpret the tone of an email message.