Marketing is not what it was. We're constantly under pressure to get more done. Back in the dark ages, we created an ad, sent stuff in the post or wrote a press release - we pushed it out, and then got on with our normal day jobs. But now, of course, it’s a totally different ball game. We need to continually keep our social media, blogs and heaven knows what else, continually fed - like throwing lumps of raw meat to a wild beast chained in the basement.
Pricing is a bit of an emotive issue isn’t it? Well, I’ve had a couple of weeks where I’ve been saying no a lot - but not in a negative way (hang in there). I’ve been saying no to offers of projects where the money was frankly, rubbish. How is this positive? It’s positive because I decided that enough was enough, and that my time, experience and knowledge were worth more.
Well, I know my UK readers are wondering, ‘What summer?’ But nevertheless, this time of year while people are away, is an ideal time to give your marketing a bit of TLC. So here’s a checklist of things to look at!
Sometimes it can be small things that make the difference to how well your marketing efforts are performing. This article lists 4 simple things you can implement or tweak, to help you deliver better results.
As my posts have been a bit intermittent just lately, I thought I'd give you a nice 'Brucie Bonus' and open up access to my marketing resource library to you FREE of charge.
It's a collection of mini training webinars and online courses that I've created over the past year or so from my live workshop content. I've packaged it all up and put into this training portal for you to access, absolutely free.
Clichés are words or expressions that have lost their meaning over time. They are overused, and to a reader, they become empty ‘white noise’. The other problem is that they lack specificity and so your web or brochure text just becomes the same old gubbins that everyone else uses too.
If you’re thinking about giving your web text or other marketing materials a bit of a facelift, here’s a fabulously simple way of looking at everything you write to help you decide how to beef it up and give it some welly.
Market intelligence is vital if you want to be able to react quickly to consumer change in your market sector. Many massive brands have been caught out. Here are some small business market intelligence tips.
So what do we have to look forward to? A world where Donald Trump is president, and a HARD Brexit (whatever that means). We may not be able to do anything about the madness of politicians, but there some small things we can control in our business lives. Here’s a mishmash of thoughts.
Almost every day clients, and potential clients say to me: “We want to stand out.’ ‘Make a statement.’ ‘We’re really different.’ Yet when push comes to shove, most people want to stick to what’s safe, cosy and familiar.
You have only 8.25* seconds to grab someone’s attention with your marketing message. After that we’ve gone. We now have shorter attention spans than the average Goldfish. The digital world is shrinking our brains.*
I spent a lovely morning with one of my clients yesterday. We talked about her marketing, played around with ideas, updated the marketing activity plan, had a look at new ways of doing things, which of course created a mountain of work. So with that in mind, I thought it would be useful to think about some tips that will save time and make like a little bit easier.
've lost the will to blog over the past few weeks...
I haven’t written a blog or an email since just before the referendum on the 23rd June. For some reason, my heart just wasn’t in it. But now, four weeks later I’ve decided to dust myself down, take a deep breath and get on with it.
I’ve had a great time this week working with a group of 12 start-up businesses. It’s always a joy to listen to people talk about their ideas, hopes and dreams for their fledgeling businesses. There’s something about the newness of it all.
Whenever I do this kind of workshop, there are always certain themes that crop up time and time again, and I thought I’d write a post this week about revisiting some basics.