Clichés are words or expressions that have lost their meaning over time. They are overused, and to a reader, they become empty ‘white noise’. The other problem is that they lack specificity and so your web or brochure text just becomes the same old gubbins that everyone else uses too.
If you’re thinking about giving your web text or other marketing materials a bit of a facelift, here’s a fabulously simple way of looking at everything you write to help you decide how to beef it up and give it some welly.
Market intelligence is vital if you want to be able to react quickly to consumer change in your market sector. Many massive brands have been caught out. Here are some small business market intelligence tips.
So what do we have to look forward to? A world where Donald Trump is president, and a HARD Brexit (whatever that means). We may not be able to do anything about the madness of politicians, but there some small things we can control in our business lives. Here’s a mishmash of thoughts.
Almost every day clients, and potential clients say to me: “We want to stand out.’ ‘Make a statement.’ ‘We’re really different.’ Yet when push comes to shove, most people want to stick to what’s safe, cosy and familiar.
You have only 8.25* seconds to grab someone’s attention with your marketing message. After that we’ve gone. We now have shorter attention spans than the average Goldfish. The digital world is shrinking our brains.*
I spent a lovely morning with one of my clients yesterday. We talked about her marketing, played around with ideas, updated the marketing activity plan, had a look at new ways of doing things, which of course created a mountain of work. So with that in mind, I thought it would be useful to think about some tips that will save time and make like a little bit easier.
've lost the will to blog over the past few weeks...
I haven’t written a blog or an email since just before the referendum on the 23rd June. For some reason, my heart just wasn’t in it. But now, four weeks later I’ve decided to dust myself down, take a deep breath and get on with it.
I’ve had a great time this week working with a group of 12 start-up businesses. It’s always a joy to listen to people talk about their ideas, hopes and dreams for their fledgeling businesses. There’s something about the newness of it all.
Whenever I do this kind of workshop, there are always certain themes that crop up time and time again, and I thought I’d write a post this week about revisiting some basics.
As you probably know, this weekend coming is the 400th anniversary of Shakespeare’s death and the popularity of his plays show no sign of slowing down. I’m a massive fan of Shakespearean language - frankly in my opinion there’s no-one to touch his ability to capture every human emotion in a few lines of verse.
I don’t know about you, but speaking as a consumer, I find this whole notion of things I’ve looked at on websites following me around everywhere I go online really sinister. This technique is known as retargeting. This post gives a simple explanation on how it works.
This is as old as the hills, but it’s still valid. Even though it’s been around forever, I still see copy on websites that are crammed with features without communicating the benefits. So how do you know whether something is an actual benefit?
We’ve all been there at some point. Working flat out for ages, then suddenly there’s very little in the pipeline. So if you find yourself waiting for things from clients before you can get the job finished and have bit of time on your hands, here’s a list of 10 things to to do with your marketing that might rev things up a bit.