Scarlet Opus is a unique business run by the talented Victoria Redshaw. The business provides accurateTrend Forecasting information to retailers and manufacturers in the home products and textile markets.

Launch of new blog site

Victoria started a new blog site earlier this year. In my opinion, it's everything a blog site should be: interesting, informative, valuable and passionate.

The marketing programme involved a simple, low cost campaign using email marketing with links through to key pages on the blog site. Through the analysis of the campaign, we could see that many of the UK's largest retail buyers had clicked through to the site. Traffic to the blog continues to grow. Check out Victoria's blog at: www.trendsblog.co.uk

New website content

Following on from the success of the blog launch, the next thing was to upgrade the content on the Scarlet Opus Website. The idea was to pick up on the passion and the authentic 'voice' Victoria had created with her blog site, and make the content less formal.