An experiment with Automated Curated Content

Is it possible to fully automate your social media? This is the question I wanted to find an answer to.

Social media marketing is great, but it eats your time like nothing else. So whenever I hear of things that could speed things up or give a helping hand I'm always keen to find out more.

So this week's marketing tip is to look at Automated Curated Content (that's a bit of a mouthful to say). Essentially it means that you can organise your social media life to find and push out content to all your social media accounts without having to lift a finger.

Hmmm - sounds hooky, right?

I have to admit that I was very suspicious about this - so I thought I'd investigate further. I found a service called Quuu which finds great content that suits your followers, and then automatically sends it to your Buffer account. From here, Buffer adds the Quuu content to your schedule, and off it goes. Quuu sends you a daily email to let you know exactly what they are sending to Buffer. So you can go to your Buffer account and edit and/or delete anything you're not happy to send out to your followers.

My experiment

I thought I'd experiment with this little arrangement and see what happens. I signed up with Quuu and linked it to my Buffer account - all very easy to do. Quuu prompts you to select categories that you want to post about - so I chose things like marketing, tech tools, small business etc. You can play with it for free and it will find and schedule 2 x posts per day. But I decided to go for the 10 posts a day option costs $10 a month.

The results

Quite frankly, I was expecting the results to be rubbish. But I've had to eat my words. I can't tell you how much it pains me to admit this, but the content chosen by Quuu has performed better than my own content - particularly on Twitter. It just over a month, it has

  • Increased my Twitter followers by around 250 in 30 days.
  • My Klout score has increased. For the past year I've averaged a score of between 53 - 54 - has shot up to 58 in the past 30 days.
  • The number of impressions on Twitter (that's the number of accounts my tweet reached) grew dramatically. I normally average about 7,000 impressions per month, but for the month with the Quuu experiment, it grew to a whopping 18,200.
  • In terms of people who viewed my Twitter profile, I normally average around 300 profile views per month. For the Quuu experiment, it went up to 583.

I didn't see any significant difference for my Facebook Page (but I'm rapidly falling out of love with Facebook business pages - more about that in a future post). But considering I've hardly touched my Twitter account for weeks, I think the results are really interesting.

This is NOT the holy grail...

While this has been a fascinating experiment with surprising results, I wouldn't recommend relying on it for everything. At best, I think it's worth looking at to supplement your social media activity. There's still no substitute for creating your own great stuff. But, I think for $10 a month, I might carry on with it for a while.

Give it a whirl and see how you get on.