Once I tell you about this, I promise you'll see it everywhere from now on.Read More
If you’re thinking about giving your web text or other marketing materials a bit of a facelift, here’s a fabulously simple way of looking at everything you write to help you decide how to beef it up and give it some welly.Read More
Storytelling is an easy way to beef-up your customer relationships, create better customer experiences, and promote your brand - online or offline.Read More
This is as old as the hills, but it’s still valid. Even though it’s been around forever, I still see copy on websites that are crammed with features without communicating the benefits. So how do you know whether something is an actual benefit?Read More
“Beware snake oil salesmen” so they say. But apparently the same is true of hair oil sales folk. I was seduced by the promise of silky shiny locks when I handed over £15 to buy a bottle of hair jollup. But three days later, I’m perilously close to shaving my entire head and starting again.Read More
Case study articles are a valuable tool to promote your business. Here's my simple formula for great case study stories for multiple uses.