Posts tagged marketing
Getting Stuff Done

I spent a lovely morning with one of my clients yesterday. We talked about her marketing, played around with ideas, updated the marketing activity plan, had a look at new ways of doing things, which of course created a mountain of work. So with that in mind, I thought it would be useful to think about some tips that will save time and make like a little bit easier.

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Watch out for guru overload

I don’t know about you, but I’m feeling a bit jaded and overwhelmed by people telling me what I should and shouldn’t be doing in my business. I accept that I probably add to the information overload with my own meagre twopenneth worth from time to time - but I hope I do it in the spirit of ‘sharing and things to try’ rather than laying down the law like a Banana Republic dictator.

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The Genius of the Infomercial

This is probably the most 'uncool' thing I've ever admitted to anyone. But I love infomercials. You know, those 15-20 minute ads that you see on Film 4 or other digital channels late at night or early in the morning. They are more common in the US than in the UK, and I must confess that I've spent more time than is probably healthy watching infomercials while on holiday in the states. They just fascinate me. Some are actually very good - while others are truly awful (I've put in a video clip of some the worst examples below).  I love the way they set out the problem in great detail, then swoop in with their solution leaving the viewer utterly convinced that their life will be incomplete without the steam cleaner that will completely deoderise their home with the 230 degree power of steam.

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