Learn how to create great content
Over the past few years, teaching has become part of my life. I understand that many smaller businesses can't afford to pay for long term social media or content creation services. So I'm delighted to be able to share my knowledge and experience with a whole new audience.
Here is a summary of my courses and workshops.
Creating social media content
Never run out of ideas again!
This is an online course that started life as a classroom workshop. It has proved to be one of my most popular workshops. You will learn over 100 tips and techniques for creating social media content that you can recycle and re-use over and over again.
Different types of content and how to create them
Dozens of ideas for blog articles and social media posts that will generate engagement
Tools and apps that make life easier
Resources (some free, some low cost) that you can use freely
Planning templates you can download
The next cohort starts on 1st April 2019
Digital Marketing for beginners
Get a qualification in digital marketing
This is a 10 x module accredited online course that includes 2 x 1-2-1 sessions. It takes you through the process of creating a strategy, and how to use social media, email marketing, content marketing, Google Analytics and Google Ads to promote your business.
This started as a 6 week classroom course, and is now available online which is more cost effective.
This is for you if you have found yourself in a marketing role, but have no formal qualifications and you are just feeling you way through it. This will help put everything into perspective. You'll learn what to and why you are doing it.
The course is now open, click below for details
Writing that sells
Online & in-house workshop
This is a full copywriting course that teaches you everything you need to know about how to create amazing content that is optimised for selling. I've run it in-house for large organisations who want to ensure their in-house teams are writing in a consistent way. It's also a very popular classroom workshop which is now available as an online course. We cover:
Tone of voice
Writing for your target customer
Making an emotional connection with your readers
Benefits driven writing
Using simple words
Headline formulas & body text formulas
Editing your work
Tools and resources to help you