Learn how to create great content

Over the past few years, teaching has become part of my life. I understand that many smaller businesses can't afford to pay for long term social media or content creation services. So I'm delighted to be able to share my knowledge and experience with a whole new audience.

Here is a summary of my courses and workshops.

 
 
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Creating social media content

Never run out of ideas again!

This is an online course that started life as a classroom workshop. It has proved to be one of my most popular workshops. You will learn over 100 tips and techniques for creating social media content that you can recycle and re-use over and over again.

  • Different types of content and how to create them

  • Dozens of ideas for blog articles and social media posts that will generate engagement

  • Tools and apps that make life easier

  • Resources (some free, some low cost) that you can use freely

  • Planning templates you can download

The online version opens for business again on 1st November 2018

 
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Digital Marketing for beginners

Get a qualification in digital marketing

This is a 10 x module accredited online course that includes 2 x 1-2-1 sessions. It takes you through the process of creating a strategy, and how to use social media, email marketing, content marketing, Google Analytics and Google Ads to promote your business.

This started as a 6 week classroom course, and is now available online which is more cost effective.

This is for you if you have found yourself in a marketing role, but have no formal qualifications and you are just feeling you way through it. This will help put everything into perspective. You'll learn what to and why you are doing it.

The course is now open, click below for details

 
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Writing that sells

Online & in-house workshop

This is a full copywriting course that teaches you everything you need to know about how to create amazing content that is optimised for selling. I've run it in-house for large organisations who want to ensure their in-house teams are writing in a consistent way. It's also a very popular classroom workshop which is now available as an online course. We cover:

  • Tone of voice

  • Writing for your target customer

  • Making an emotional connection with your readers

  • Benefits driven writing

  • Using simple words

  • Headline formulas & body text formulas

  • Editing your work

  • Tools and resources to help you

The online version opens again 5th jan 2019.

The in-house version can be booked at any time.