A couple of interesting conversations took place this week about the use of external marketing (and in particular digital agencies) have prompted this week’s article.
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Essentially, if someone tells you that they can’t afford your product or services, or simply aren’t prepared to pay your rates, in most cases, it’s got nothing to do with your pricing. It’s about perceived value.
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If you feel like you’re drowning in digital detritus, here’s a checklist of what to start. Take no prisoners. Be ruthless. This digital cull will change your life.
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I’ve outlined six different kinds of email marketing campaigns. There are others, but I thought these are very common promotional email techniques that are pretty simple to put into place. Hopefully, something here will inspire you to try something new.
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Marketing is not what it was. We're constantly under pressure to get more done. Back in the dark ages, we created an ad, sent stuff in the post or wrote a press release - we pushed it out, and then got on with our normal day jobs. But now, of course, it’s a totally different ball game. We need to continually keep our social media, blogs and heaven knows what else, continually fed - like throwing lumps of raw meat to a wild beast chained in the basement.
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Well, I know my UK readers are wondering, ‘What summer?’ But nevertheless, this time of year while people are away, is an ideal time to give your marketing a bit of TLC. So here’s a checklist of things to look at!
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Once I tell you about this, I promise you'll see it everywhere from now on.
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Sometimes it can be small things that make the difference to how well your marketing efforts are performing. This article lists 4 simple things you can implement or tweak, to help you deliver better results.
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The more specific your message, the better results you get. And if you have a limited budget, it does help make it go further.
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Market intelligence is vital if you want to be able to react quickly to consumer change in your market sector. Many massive brands have been caught out. Here are some small business market intelligence tips.
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People often buy from you because they are interested in your back story - it's about the human connection...
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I spent a lovely morning with one of my clients yesterday. We talked about her marketing, played around with ideas, updated the marketing activity plan, had a look at new ways of doing things, which of course created a mountain of work. So with that in mind, I thought it would be useful to think about some tips that will save time and make like a little bit easier.
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While the world has gone digital crazy, there's still some mileage left in pitching press stories to the traditional newspapers. This is useful for local papers and specialist trade media.
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If you've found yourself sobbing in front of your computer in the middle of the night because your Wordpress site has just lost all its formatting for no good reason. Or even worse, you're faced with the 'Wordpress White Screen of Death' and you can't find anyone who can help you. There is another way.
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This is the first in a 4 part series that looks at marketing psychology and the things big-brand marketing people do to make us purchase.
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I've been writing case studies for more years than I care to remember and they have always been an excellent marketing technique with multiple uses. With all the changes in marketing and PR techniques that have happened over the past decade, I'm delighted to see that the case study remains as strong and true as ever.
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The trick to getting this right is called positioning (or sometimes in B2B you’ll hear it called vertical marketing) - where you pull out the key benefits of any product or service that will appeal to a particular target group.
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I don’t know about you, but I’m feeling a bit jaded and overwhelmed by people telling me what I should and shouldn’t be doing in my business. I accept that I probably add to the information overload with my own meagre twopenneth worth from time to time - but I hope I do it in the spirit of ‘sharing and things to try’ rather than laying down the law like a Banana Republic dictator.
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Demographically speaking, it seems that I’ve been pushed into a new tick box. How do I know? Because of the terrifying catalogues that have started landing on my doormat. Gargantuan pants that could sail an Americas Cup yacht, gardening implements that I frankly don’t understand, and nice comfy granny shoes.
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“Beware snake oil salesmen” so they say. But apparently the same is true of hair oil sales folk. I was seduced by the promise of silky shiny locks when I handed over £15 to buy a bottle of hair jollup. But three days later, I’m perilously close to shaving my entire head and starting again.
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